What got you interested in doing this in the first place?

Yeah.

My career has been in CPG, consumer packaged goods, for about 15 years.

So right out of college, founded a food company, high protein ice cream that sold to hospitals, hospitals, retirement homes, assisted living facilities, some NFL teams and stuff.

And did that for five years, went to Nestle for a little bit.

Most recently, I was at Jack Link's.

For three years, leading a portfolio of brands in marketing and sales.

Is that the simple way that this works or do you have another model or a different approach? structure for this