And look, how did you get yourself in this position? What, where, what was Kyle doing prior to Big Sky Barnhouse?

Yeah.

So I did the whole corporate career thing from when I was out of college, when I was 22, for about a little less than a decade.

And I worked in consumer packaged goods and different marketing and sales roles, and then moved to data software sales after that, and just started investing some of the commission and bonus checks into long-term rentals, and that was boring.

Who likes long-term rentals, right? It's too predictable, too easy.

So we're-- I was looking for something just a little bit more of a challenge, and using a lot of inspiration from my childhood.

I had a family farm that my grandparents had.

Gosh.

If you had, like, three sentences to describe what makes your Airbnbs, your short-term rentals different, what are they?

Yeah.

I think we, I think we create some of the most immersive, experiential hospitality destinations in the country.

And I think what we do differently is we're not just opening up another Airbnb or a place to sleep, we're creating experiences, because people don't just wanna travel for a place to sleep, they wanna travel for an experience and to create memories.

So once I figured that out, the entire strategy of the company changed, that we wanted to create experiences and memorable things that people wanted to share with people.

They're not gonna send you a picture of a cool couch they sat on at an Airbnb or where they slept in a bedroom.

They'll send you a picture of the indoor petting zoo or the helipad that they got picked up on in their backyard for a sky tour or an indoor pool that has a swim-up bar and a rock climb wall.

Like, is there a way in this industry to, like, test before you go all in or, like, use someone else's property? Like, I know that, like, Airbnb arbitrage, like, house, house hacking is, like, not as sexy as gurus make it out to be, but what are, what are you seeing?