Yeah.

Um, I...

We didn't feel like the market was really looking for another big closed machine where, you know, the customer might have to change their process to fit the equipment, right? Every application, every c- is totally different.

One customer, you know, they might need monochrome variable data, uh, and then you might have another customer that needs wide, wide CMYK print.

Um, another customer might need to print vertically on a conveyor or transport that they already have.

So rather than trying to, you know, fit one product to satisfy all those applications, you know, we, we wanted to create something that we could configure around what each customer really needs.

Mm-hmm.

You know, you could have a 4-1/4 inch, uh, monochrome, uh, print unit.