Can you take us through a bit of that a bit of the data, and perhaps how that gives you a bit more conviction in your idea?

Search is not dead, you know, despite the cries that it's going to be.

I think what Google has done actually in terms of incorporating AI overviews, very smart integration, blending the two things together.

But search was becoming a little less relevant because I think people getting frustrated with the, again, the endless scrolling, allowing Google to kind of prioritize rankings when what they were finding was that, you know, it wasn't always maybe hitting the key point.

And a lot of that is because it lacked context, right? Whereas AI does have context.

Typically, recommendations come from a long conversation.

It's not just, where do I go to eat tonight? It's a conversation about what it knows about each person in the family and what they like to eat or where.

Maybe just talk us through that process a little bit more.