County.So how can they utilize this tool?

Yeah, so we, we partner with retail.

Uh, that's our, that's our go-to-market strategy.

And why is that? As we take all of this data and drive predictive action, uh, we wanna really enable that retail partnership with our customers.

And so the retailer can really look at this information and, and really... and, uh, create recommendations, look at it at scale, right? And so that way they're focused on the right fields with the right farmers at the right time.

Uh, so those farmers can go to their retailers and ask questions around how to access, uh, how to access these models from seed pl- uh, from seed placement on Xuntabo soybeans with, uh, Xarvio Seed Select, to crop health modeling around disease models, abiotic stress throughout the end season.

So that you start thinking about proper timing from an application of fungicides and crop health products.

He can tell you this new thing we have." How, how exciting is it to kinda maybe be the voice for that and have these interactions with farmer, uh, producers that will embrace this technology hopefully?