So I'd love any insight on what you're seeing.

i i think i'll go i'll lean on the streaming side so when you talk about live sports live events highlights is a critical piece of of what you what you do and it's a critical piece that fans want that that content send me a highlight do this do that old school is somebody's on the broadcast stream it comes in they clip they cut they do this they do that it's a it's a human setting behind the the board cutting things up and getting it posted as quickly as possible.

There are two tools that we have internally that it's literally AI-driven highlight cutting.

And they can take a live feed based on the algorithm and the programming, cut it up, create the highlight unit, if you will, and drop it at whatever end point you have in less than 15 seconds.

Human cannot do that.

I don't care how good you are and what you do.

And the other part of that is it's it's you talk about automation.

Do you think, you know, fan facing technologies or fan facing programs like loyalty programs, play a role in that in terms of, you know, connecting all of those different fan touch points within a central program, uh, not only to obviously recognize fandom, but also to unify, you know, all of those different touch points through a framework.