So with that in mind, what is the simplest way for people to get started with all this? What should be some of our first either questions or actions as we're trying to really take ownership of our analytics?

Yeah, I would say the first thing is kind of the, you know, it's not really sexy, but it's just, Making a plan.

And the plan can be simple.

And I think Jeff Sauer in one of your old podcasts talked about the Kia.

So I apply that to my stuff.

So that's questions, information, and action.

So it all starts with what are those top questions that you want to answer? Whether they're higher level business questions or if they're specifically about marketing, maybe like a specific marketing channel.

But once we, the listeners, start looking at our data, how can we avoid just being observers and actually put what we're seeing into action?