And then secondly, how involved, again, given your size, is a finance function involved at this stage or are you just kind of using intuition, knowledge, experience? I'm curious about how those two

things intersect.

I'll start with the latter.

I think having a commercial mindset is really important for us because we've tried to not limit the company by size of opportunity or size of client.

For us, it's important to have that diversity.

You know, we work with Yobato Foundation, for example, which is a much different organization and has much different means when it comes to storytelling and brand building and marketing than Delta Airlines, who's another client of ours that we've done work with over many years.

So we're very thoughtful and very intentional with how we approach securing projects, setting them up, staffing them, and then ultimately going about the work of developing the ideas and outputting the creative.

But what is sort of the strategic direction if you're guiding this ship in a certain direction? What does the business look like in a couple of years? We will

Right.

So... getting coffee, taking notes, making copies, helping anyone that needed anything, really.

And I loved it because it gave me an incredible lay of the land.

Because you get to hang out with the creatives, you get to speak to clients, you get to work with the people in the design department, the people in media.

So it was really fulfilling from that standpoint, just to understand the business in a fundamental way.

And then through that, it became very clear to me that what was most exciting to me was being closer to the creative and closer to the work.

Interesting.

So it started