How did you get the word out about all of this?

Yeah, it's a great question.

There's that saying, like, if you launch and it doesn't succeed, that's OK.

You can just launch again because nobody knew about your first launch.

That was kind of true for us.

We hired this VP of marketing who I would say he talked a big talk.

I was a little bit skeptical at first.

Was it devastating when you heard that? And how did you react to that?