What are some of the key points that you touched on during your discussion?

Mm.

First of all, I believe based on our work which we do with our customers, that the pricing will be commoditized and taken over by technology, starting from the bottom of the processes.

So the BPO providers, but as well buyers, needs to understand what kind of outcome they want to get out of the transactional work which is done in the CX industry, and transform it into the, uh, measurable terms.

So, uh, what we, what we see is that, uh, driving the, uh, outcome pricing is the future.

It delivers much more value than the transactional part, and it helps, uh, both buyers and the BPOs to be, to become a strategic partners for, uh, common goals.

What have been some of the key takeaways?

Mm-hmm.