Kristin Wielenga
Kristin Wielenga is the Co-Founder and Co-Owner of Think Royln, a New York-based lifestyle brand known for functional, fashion-forward bags built around "life on the fly."
1
APPEARANCES
1
PODCASTS
Aug 25, 2026
Kristin WielengaGUEST
I mean, honestly, it's like, I would say the majority, we spend money on product and overhead and whatever we have left over is spent on marketing.
Kristin WielengaGUEST
If we had a bigger chunk for marketing, because you can build a website and you can build products and whatever, you got to get people there.
Kristin WielengaGUEST
And it's not just by building a website and through all the different channels.
Kristin WielengaGUEST
And I think now there's a lot of competition and you really have to get in front of those people.
Kristin WielengaGUEST
Once we get in front of those people, even if it's a boutique or if it's an individual on our DTC, we have reorders, but it's just getting in front of them.
Phil MasielloHOST
And I think you could use that to your advantage to build community, you know, and do some other things with it, which is more effort than it is capital, right? You know, you can get a really-