So if you're going to use AI, then let's talk about how to use it wisely and why that matters, where that begins and ends.

Yes, I am super opinionated about the right and the wrong way to use AI for your marketing.

And the reason being is my business has always been centered on marketing strategy.

As the first time I came on the show, we talked about how do you create a strategy for your marketing? Because it feels kind of big and confusing and overwhelming.

But really, if we just simplify it, we can look at the marketing funnel inverted triangle.

Creating a strategy is just about making sure that you're addressing the four stages of the funnel.

Attract, how are people finding out about you? They have to know that you exist.

So then let's, let's go into that a little bit more about where else are we missing the boat when it comes to marketing?