So talk to me a little bit about why you decided and what it's like to work with folks all over the country who now are getting inspired by your vision.

Absolutely.

Um, so when I started Tira, I didn't necessarily go into it with, like, this grand plan to franchise or anything.

I just, I started it, and once it, you know, was doing well, I was like, "I'm gonna open more locations." And initially, I only wanted to open corporate own, like, not franchise locations.

Uh, I was approached by, uh, people about franchising, and I was initially a little hesitant, because I feel like Tira has a, is really, like, a, a values-based business.

Like, there's a lot of important values that I have in it in how, you know, we look at diversity with family composition, how we do our meal program, how we treat our staff, that I was worried about how to, like, really ensure that carried through.

But in doing a lot of research, talking to people, I learned about how critical some of, you know, brand standards are, that infrastructure of franchising, how it can, it really helped carry those things through in a brand.

Maybe they're a parent listening and they're going, "Hey, I think I like her."