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Krista Ketchmark

Krista Ketchmark

Executive sales leader at Pearson (Executive Partner, Sales; formerly VP of Certiport and Global IT Business Development, Pearson VUE), based in Minneapolis-St. Paul.

Sep 24, 2026

8:30
How can employers build on certifications to create more of a continuous learning and long-term capability development?
8:39
Yeah, you're spot on there, Michelle, that it's critically important that organizations are not treating certifications as the finish line or a one-and-done initiative.
8:51
Yeah.
8:52
They need to create that continuous cycle of learning validation and application.
8:59
I'll give some practical pointers here or recommendations Number one, it's important to pair certifications with hands-on practice.
9:10
Employers need to give newly certified individuals the ability to apply that new skill to a real project.
9:19
And think about this for a second.
12:56
L&D strategy, do you have any recommendations on where they should start and maybe how they can determine which capabilities their business needs or how to identify the right certifications and really build those into career pathways and programs?

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