
Krista Frahm
Occupational therapist turned marketing strategist and copywriter; founder/CEO of Krista Frahm Agency specializing in healthcare practitioners' launch strategy and funnel optimization.
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OCT 5
Jun 30, 2026
OT Innovation, Entrepreneurship & Emerging Practice
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35:34

Patricia MotusHOST
Was there a moment when you realized that your OT skills could be applied outside of direct clinical practice?

Krista FrahmGUEST
Yeah, that's a good question because I did not intentionally, I didn't think I was going to continue using my OT skills.

Krista FrahmGUEST
When I was supposedly leaving the profession to go work in a different arena, my plan was to just find something else.

Krista FrahmGUEST
And it was only after I was working and I was working with clients and I was subconsciously assessing them to see kind of, okay, what is their learning style? What do they need from me? Like, what are their actual goals versus what they're saying? And how can we remove barriers? in their marketing and as they're running their business.

Krista FrahmGUEST
I'm just applying it to marketing instead of clinical care, like Sarah was saying, in hospitals or home health care or whatnot.

Krista FrahmGUEST
And so I didn't realize that I was going to be using it, but I'm grateful that I was able to continue to call myself an occupational therapist and continue to claim that title.
20 MINS LATER

Patricia MotusHOST
How can practitioners begin exploring innovative roles without feeling like they're abandoning O.T.? ?