Is there anything that you think is a non-negotiable or a priority that helps you identify whether you should align with this opportunity or not?

There's quite a few different non-negotiables.

One of them is like making sure that I have time for self-care for myself.

For me, that looks like getting up at the ungodly hour and going to the gym and in the evenings, making sure that around eight o'clock, 8.30, I kind of have to have like a about half an hour 45 minutes to myself to just kind of wind down that's like no gadgets no kind of screens because obviously working in digital means i'm always on a screen but when it comes to protecting boundaries with clients or projects the way i like to look at it is i say yes to the the inquiries that are coming in through referrals or they're coming in through seo and landing in my inbox i'm also very mindful of not overbooking too much in one period so When I'm having those conversations with leads or prospects, I will always say, so the next available kind of booking period in my schedule is October.

And then we have that conversation.

I'm not afraid to kind of say, let's do this, but the timelines are looking quite busy because I'm going on holiday, life happens, there's other projects in the pipeline.

So being able to say yes, but also with confidence to say, yes, let's start this at this point in time, which gives them enough time to be able to work out what they need to do for preparation of a project.

But has productizing some of the things you do and most of the things maybe that you offer, has it helped with that? And if so, can you think about one way that it has helped with this sort of building an easy timeline, building a way to schedule things without the new having to manually do everything once people say, let's start on October the 1st?