Yeah

... a family on their own.

And we train those farmers in good agronomic practices, so really wanting to increase yield and quality, and then in the science of post-harvest processing.

How do you maximize your revenue by really understanding the chemistry of whether you're making natural or washed coffees? And then we are a buyer of those coffees and supply those coffees through to our specialty sales offices around the world.

So that's very important is we're the, we're the economic partner and offtaker, and we track what we pay farmers or the premium we're paying them over the commercial market price.

With a partial UK government grant, uh, we hired Dr. Mandy Caudill, the agroecologist, to lead on a three-and-a-half-year project to build an emissions model for small-scale coffee farmers.

So how do we measure carbon emissions? You know, can we build a model? And that was a really interesting journey for us because...

Yeah