yeah i love it i'm a part of both and i can see i can see the difference in them but i really like being a part of both for different reasons so i wanted to have you both on the podcast today something a lot of listeners are working through right now is bringing on partners senior leaders or even a ceo kirsten you started with cub back in 2022 and now you're the ceo and co-founder of boa talk us through that journey a little bit

Yeah, it's been pretty remarkable, I think.

I was national head of events at Cub.

At that point in time, Bo was social media for business owners, which I think we soon realized wasn't quite what we needed to do.

At that point, Dan said, Keeks, come over, just run a few events for us.

I did at that point.

I think at that point, we implemented the influencer marketing strategy where we had different people like Mark Burris, Taryn Williams, and a few others come on board.

What's some of the biggest lessons you've learned while starting Boa?