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Kirby Cathy

Kirby Cathey, Account & Events Specialist at nonprofit software platform BetterUnite in Austin, TX, and guest on the 501c Drop podcast.

Sep 30, 2026

9:56
uh
9:57
yeah and even on those you can have pickup details and other stuff where people people lose stuff in their email going i don't know when were you going to get the jimmy john's gift card um so so having everything in one spot is amazing number two probably would be the writing merge fields so i have seen personally people will They're sending the same message copy.
10:20
The body is the same, but they want to personalize it.
10:22
And that's awesome.
10:23
But I don't want you to write, hi, so-and-so, and then copy, paste, delete, delete, delete, delete, delete name, and then enter in name.
10:32
Use a merge field.
10:33
Use a merge field.
14:07
And then the other question to ask is, well, is the solution that i'm working in with my cr or crm does it have an event tool that i could use that would fill my needs fulfill my needs or does my event tool have a crm you know so like i i really like that guidance of just just like wherever you are ask the questions first and see what's there

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