But, you know, that's where they look to.

It's snack size information, right? That's what people want.

And that is why I'm saying the traditional media has to change how we output information.

We have to, to be able to combat it.

We are not going to erase this problem, Joseph.

There's not a fix to get rid of it.

All we could do is to make sure that our citizens are better informed and understand what the dangers are.

But what strikes me as we look to the future, how does this be the landscape from where you sit, from your vantage point? How does it look to you probably in another five to 10 years?