
Kimberly Stoeck
Head of Global Site Partnerships and Trial Enablement Solutions at Syneos Health with 20 years of clinical research experience.
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Aug 3, 2026
Beyond Transactions: What Site Ambassadorship Really Means
2:04
2:10
2:21
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1:57Jimmy BechtelHOST
So can you share a little bit about what that means to you and why this shift is so important now?

Kimberly StoeckGUEST
So I think historically and typically, you know, we've always viewed our sites as with an operational lens.

Kimberly StoeckGUEST
You know, what they can deliver for us, what are their activation timelines, what are their enrollment numbers and overall study abilities.

Kimberly StoeckGUEST
And while that absolutely matters and is needed, site ambassadorship really begins with recognizing our sites as experts in research delivery, and more than what I kind of am referring to as, like, an execution engine.
15 MINS LATER
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17:39Jimmy BechtelHOST
When we see partnership between sponsors, CROs, and sites working well, what impact does that have? Give us some kind of anecdotal or evidentiary insight into not only the operational impact, but also, again, for most importantly, the patients, things like workforce sustainability and really the future of clinical trials.