Like, how do you reconcile that kind of thing on the brand side where there isn't perhaps that impetus?

Yeah, I think that's one, too, where it goes back a bit because I think especially coming from the agency side, I think because I was always an account manager and a lot of my account manager roles were like account manager slash project managers.

They were blended.

We didn't have like separate roles for those.

So I think a lot of that experience does come through.

And then especially for teams, I think once you have teams, it is kind of like.

Doing a little bit of that project management training and I think kind of expressing or like putting upon the team to like asking them those critical thinking questions.

So how have you, I mean, firstly, like, is that, does that sound true? And then also, like, what has been your approach around those kind of dual challenges happening at once?