So do you find, is there a friction there where you're conflicted where you want to drive more margin or you've got to keep it within a certain attainability?

I think for me, it comes down to a lot of the labor and staffing challenges that we all talk about in our communities.

And I think that, again, for me, it's when I look at the physical plan of the buildings and when you're walking in, again, if I'm looking for my mom, who's 80 and I will be soon, like, you know, we're like, do I feel the love? Do I feel the care? from the staff.

And maybe it's not, like I said, kind of the new community, but it feels like home and what's important to her.

So I just need to know my mom's cared about.

So when we do things like setting rates and looking at comp analysis and things like that, We know that we aren't going to be the highest priced in the market, nor do we want to be.

That's not our mission.

As we round out our conversation, how have you over the years of your experience, especially now coming into a new company, developing that rapport and creating that culture that meets the organization?