
Kim Saylor
Senior Director of Product Marketing for Fixed Operations at CDK Global, a leading voice on dealership service and consumer behavior data.
2
APPEARANCES
2
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
Jul 6, 2026
Kim Saylor: What CDK's 2026 Service Advisor Report Reveals About Your Dealership
1:23
1:31
1:48

Kim SaylorGUEST
So we know that the advisor is the face of the dealership, the customer's window into the service department in a lot of cases.

Kim SaylorGUEST
And so what really stood out is how consistently positive customers feel about their service advisors.

Kim SaylorGUEST
And so that is huge because when those things don't happen we saw NPS drop by roughly 40 points.
Minerva on Retention, Saylor on Service Report, Saxon on Expenses | Daily Dealer Live
41:28
41:39
41:49
41:58

Kim SaylorGUEST
Well, it's all the retention really, um, is going to be about how the dealership can provide the experience, build the trust.

Kim SaylorGUEST
And it keeps those, keeps those customers coming back, especially when we talk again, going to that younger, that younger shopper, they're very loyal.

Kim SaylorGUEST
Um, I think it was, you know, over 90% likely to return to the dealership for service that they bought their car.

Kim SaylorGUEST
And then on top of that, you know, if they're treated, you know, the way they expect to be treated, which is basically, you know, a good experience in building trust, then again, it was over 90% that they would come back to that dealership and buy that next car.
S
42:33Sam D’ArcHOST
Was there any other findings in the data set that just surprised you as a takeaway for dealers here in 2026, Kim?
