K
Kim Sanchez Rael
CEO & co-founder of Azuca, a cannabis edibles formulation company, and a startup veteran and venture investor with Intel and US Senate roots.
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Sep 30, 2026
What Makes Consumers Buy the Same Edible Again? ft. Kim Sanchez Rael
10:49

Bryan FieldsHOST
So if I was an edible manufacturer and I already have my tea, my gummy formulation, what am I buying from you? And what do I need to bring to the table in order to work with Azuka?
K
11:00Kim Sanchez RaelGUEST
So let's say you're a gummy manufacturer and you have a classic, traditional, non-fast acting gummy.
K
11:07Kim Sanchez RaelGUEST
If you want to, let's say, do a brand, a line extension, so have your traditional gummy and have your fast acting gummy next to each other on the shelf so the consumer can choose, you'd come to us and we would work with you and your formulators.
15 MINS LATER