
Kim Petersen
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Sep 9, 2026
112: Kim Petersen — When Too Many Strategies Make It Harder to Build
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Sophie CampisiHOST
Can you give a little, like, broad sense of the timeline of when you were doing your book publishing kind of endeavor, and then shifted into focusing on therapy and supporting others, and then started practicing, and then now s- focusing on the coaching? Like, what's kind of the general sense of your timeline with that?

Kim PetersenGUEST
So I also only know the rough timeline, but I'd say I started the online business thing about nine years ago, also with the intention of traveling, because I wanted to do something that I can do anywhere.

Kim PetersenGUEST
And then I tried a bunch of things, as we all do, but I ended up in self-publishing, and I took a course and ended up coaching for that course.

Kim PetersenGUEST
First a German one, then I ended up a f- in an American company, and I did that for a couple years, and the company actually blew up, got really big.

Kim PetersenGUEST
So I had enough to do [laughs] there, and I actually really enjoyed it, but it wasn't what I wanted to talk about for the rest of the my, my life, and I wanted to do my own thing and not always work for somebody else.

Kim PetersenGUEST
And then- Things changed in the company, and my job basically got split into two parts, and one was an entry-level position, and the other one would have had me doing coaching calls back to back all day long.
8 MINS LATER

Sophie CampisiHOST
I'm curious, now at this point, you know, when you think of the things that you've invested in, are there any that you've invested in, that you've done, that you've tried, does it feel like the results have matched the effort that you've put in to your business so far in this version of it?