... than that, but, you know, what did you put into place?

Well, I had someone had told me about these things called touches.

They're like, you wanna have 30-some touches a year.

So I basically put together a, um, a spreadsheet saying, "Hey, I'm gonna, I'm gonna put down all these people's home anniversary dates, put them in my calendar, give myself at least five-day lead time, make sure I hand write a happy anniversary card to them." And then it was, um, I would do...

Then I would have in my calendar already planned, like for the season, like if it was, um, let's say it was December or maybe January, it's kinda cold, nothing's going on, people are getting sick, so I would go grab a bunch of CVS gift cards and wishing them well to stay healthy.

Springtime, I would plan for like all these...

I'd give them little seeds to plant indoors, indoors.

Mm-hmm