One of the most powerful lessons that you've learned in business as a whole, either from your own journey or from watching other entrepreneurs that you've supported.

The most powerful lesson, 100% hands down, is that what we talk about, we create.

The number one book I give to all of my students is Earl Nightingale, The Strangest Secret.

Every single one of them comes back and is like, how have I never found this book until now? because our thoughts, our things are things, and they're so powerful.

And what you're constantly thinking about, you talk about, and what you talk about, you bring about.

And so here we are, business owners, we're saying, I want to build wealth and I want freedom.

But we're talking about our lack.

So tell us a little bit about that and what you talk about and do you have guests and what can other people who are maybe on the cusp of franchising or in franchising learn from the podcast?