So maybe I'm saying let's take it step by step in the sense that How are we even starting this campaign or where are we starting from? Is it from, oh, based on like the products or based on like the problem and then we begin to take them each through a journey? I'm just really curious.

Yeah, yeah, yeah.

No, those are great questions.

So to start, I think it's always good to figure out, like, what is your goal for the holiday season? Is it to move the main products, like your signature product? Is it to sell more of those? Is it to clear some of the older products that, you know, maybe aren't as popular, maybe aren't moving as quickly? Is it to sell those? Is it to secure services for next year? What is your goal for the holiday season? And then from there, you can start to figure out, okay, so everybody's probably going to get a Black Friday, Cyber Monday sort of sale announcement, whatever that means for you.

Does it mean a really quick discount or free shipping or some kind of special...

Extra bonus in the order.

What is it that that promotion is going to be? That is figured out.

Tell us.

And how important are nurture, like welcome sequences in that, right? Like, so, you know, what sort of like goes into a really good, in your perspective, a really good welcome sequence? How long should it be? Like, what are we kind of trying to do specifically in that? You know, like if someone just signs up for your list? Yeah.

I mean, I always like to say if you're like, oh, my gosh, you're about to tell me three emails I need to set up.

I don't have the time or the capacity for that.

Just set up one.

Please just set up one one welcome email.

OK, if you're like, I can start there, I can do the one.

And when I have energy and time and whatever, I'll come back to the other three later or the other two later.

How many times should they be like is a monthly newsletter enough kind of thing?

Could you tell us a little bit about that? Like, what are some tips that you can share that would be helpful for brands, particularly around a high stress sales season?

Yeah.

Yeah, absolutely.

Um, with that, I think, um, I don't know if this answer is going to make people happy, especially because we're getting close to holiday season.

But the thing is, holiday season starts in January, right? You start this relationship building throughout the year so that people aren't just all of a sudden here.

It's like when your date or whatever ghosts you for 12 months, and then all of a sudden around the holidays, they're like, hey, hey, how's it going? Nice to hear from you.

Like, here's what you can, you know, what I can do for you.

Where do they start? Like, could you give us like three tips to how to build your email list?

Can you share a little bit of the mindset shift that you've had to, or shifts you've had to make to kind of get to a place where you've built this business for yourself?

So again, not perfect at this, but I have definitely made leaps and bounds from when I first started my business eight years ago.

I know it's a lot easier said than done, but moving away from scarcity and towards abundance and trusting not only in yourself, because I can guarantee every single one of you listening are.

All the problems that have come up in your life so far, you've dealt with, you've figured it out, right? And so maybe putting together a list of evidence of like times shit was hard and I figured it out, right? Having that evidence list or testimonials or people who have praised you or complimented you or whatever, having that is super helpful in moments of scarcity and in moments of doubt when you're like, I don't know.

Am I even good at this? Should I just burn this all down and like go live in a van by the beach? Like, I don't know.

Sometimes I would rather do that, but yeah, just trusting in yourself and knowing like, I've always figured it out.

The universe is always working in my favor.

Now you're working 10 hour weeks, right? At what point did you outsource and how did you know that it was the right time?

Can you dive into that a little bit for us?

Yeah.

So, um, this method that I created are the five steps that I use for all of my clients, that I use for my own email marketing, that I use for the members inside The Conversion Club.

And it's called the Human Method because, you know, any human could use it [chuckles] and no AI is needed.

Um, but also because it taps into the humanity of this customer building relationship, right? It taps into listening to them and speaking to them.

And so the Human Method is starts with H, um, and it's how to build your list.

It's to make sure that you are building your list and feeling good about the people and the aligned customers that are coming in.

Yep.

Yeah.

I've used that word quite a bit when talking about sort of the years prior to, to last year.

And so anyway, I really want, I know, I knew I wanted to work with you, I didn't really know how, and then you announced your coaching container, which if you follow me or you know me, you know I love a good group coaching program, which is actually a huge shift from even two years ago.

I didn't really like group coaching, I liked one-on-one because I felt like you were getting more of that attention, and I wanted my money's worth.

I'm like, "Pay attention to me and me alone." [laughs] And then I joined a really wonderful business coaching group program, and that changed sort of my mindset on learning with others.

I mean small group, right? Containers.

Learning with others, realizing that like we all go through the same things in different ways.

That's so many, Kira