I, I wanted to ask sort of how did you decide which products you were going to work on first, but also how they're then formulated, as in does, does the manufacturer work with you on a formulation, or do they have formulations they've already created? I know it might sound like a, like a daft question, but I'm really curious as to how that works.

No, not at all.

Yeah, of course.

So I think this was the fun part.

This is the part I really enjoyed about building the business because you have a vision in your head, and then when it's your own business and you're making all the decisions, you kind of have free rein to create whatever you like, which is, it's really fun.

It's kind of like when you watch The Apprentice on television and they go to, you know, and they go and they choose what ingredients you want and things like that.

And like that, that really was the fun part of building the brand for me.

Um, how have you done all of that? Because I d- I imagine that's not a small thing.