It

absolutely helps me today, everything I did before.

I mean, sourcing to connections to understanding customers.

Everything... brings you to where you're meant to be.

You know, I had fallen in love finally with the right person who was my person.

And I was so excited to start a family with him.

And we tried to get pregnant.

you know that goes to purpose in this conversation and you could have built another supplement company but instead you're building around trust right so talk to us a little bit about that because you're not just you know there's the kika there's the powder that you put in it's all in one but you also have a community you're building you have a blog you're you're giving recipes so talk a little bit about that aspect of the brand too.