Right.

And so I really wanted to kind of craft this story of the Duchess and wanted people to feel like, okay, I'm going back in time to this home of the Duchess.

And she was this very refined woman.

A lot of this is not necessarily fiction, but a lot of this was obviously developed as I wanted to develop a brand.

I wanted to develop a story around her.

I felt like, wow, what would she have done? This refined Italian woman.

And I look back in time to...

And the way you brought those two things together is really interesting.