So is it a mix of sort of retail and wholesale? It's a mix.

Now we're about 60% direct to the customer.

That's the business I'm trying to build.

We've kept away from the big supermarkets and purposely as well, because they take too much of a margin and then they could bully us on price.

So small shops like yourself here have been really the backbone of our business because you have a customer base that will want what I produce because they're on the same ethos that we're on.

So we really got into supplying small specialty shops around the country and health food shops.

And it's been a great route to market because you'll know here you'll have a great loyal customer to come because when people start feeling good from what they're eating, everything's obsessed about taste at the moment, all the wars, everything's great taste.

And, you know, it's