We don't know why nobody did it except for the five people that work for us.

Yeah, absolutely.

So I can make it really simplified.

So, well, there's a couple of things that you said in your question.

So how do we know if it's working? Simple.

Google what you do and where you do it or put it into AI or chat GPT, right? What you do, where you do it.

And if you find you're getting mentioned, great.

If businesses are completely unprepared for AI searches, where should they start? I mean, if you have a business and you're trying to get yourself recognized, but you're really not AI search friendly, what do you need to start?

So what's the biggest mistake that high traffic sites are making that does kill their conversion rates?

So there is something that we call the three block blueprint.

And I think it's a mistake that a lot of sites are making.

The net of it is, is you have for lack of better terms, marketing BS all over your page.

So if you think about what AI is trying to do is to come up with an answer as fast as humanly possible.

So the three block blueprint is number one, you want to answer on the very top of the page, exactly what it is you're talking about.

So if you Google peanut butter and jelly sandwich, or you're looking at that in chat, you want to say a peanut butter and jelly sandwich is peanut butter bread and jelly, right? And this is how it's made.

What do you think is your ideal client that you have these days?

And then and then and then there's you mentioned two other things there, which you feel free to go into those.

Well, authority is actually what you just mentioned is is probably the most important part.

the the and that's what you know i call the citation piece so if you think about how people are crafting content inside of of ai right now almost anybody can write anything about anything so i like to say to you know clients that that call like if i really wanted to i could write a very compelling document on a new brain surgery technique that I've come up with.

And I can have diagrams and references from John Hopkins.

And God forbid anybody say we're going to try Kevin Roy's new brain surgery technique.

So so chat is concerned about that.

And I mean, AI engines are concerned about that.

I mean, what about when to pay for ads if ever, right? And slash, you know, Google ads versus YouTube ads, like in Facebook ads, like just any kind of thoughts on that?

matter, content matters.

Yes, yes.

So relevant backlinks matter.

Right.

So if you're trying to rank an AI and you start to look at when AI is pulling searches, a significant amount of the search data that they're pulling is backlinked.

um, web websites.

So they are looking at the top searches.

So that was the second thing, right?