And that's what I wanna talk about, is deconstructing that life and reconstructing the new one for that man who might look around realizing he's lost his edge or he's followed a prescribed life, and now he wants to pick up that pen and start writing for his own.

Yeah.

It's massive, and so fas- This is what I geek out on, which is why...

It's not that I set out, I was like, "All right, I'm gonna be a PhD psychologist or psychoanalyst." Well, I should just be a coach.

Like, coaching found me, where I was like, "This is the only place I can fully deploy my skillset that exists so far." You know, this was like 13 years ago or whatever.

Um, yeah, so many great points in there.

I mean, what I would say is not every man is called to the, you know...

She's been on the pod.