ever and i think what was the number like 1300 pounds of chocolate in just seven months i believe so it's a lot um

yeah it's uh it's it's we're a chocolate company you know i think like you you and we're a product you know product is you know at the top of the list when it comes of you know the things that we're focused on you know one of our core values is make every bite you know matter and uh you want the whole team to feel a part of that.

You want them to feel pride in the product that we're creating, that we're serving to consumers.

You want the team members broadly to understand our category.

Who are the competitors? What are they doing? How do they taste? Who's out there? What are the conventional brands doing? And I think importantly, you want the organization to be empowered to share as broadly as they'd like Unreal products and also like maybe other products to show the differences.

And I think that puts our product in a transparent way.

And if someone's doing another brand's doing something better than we are, let's talk about it.

to this new audience, and why are people loving it right now?