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Kevin McCarthy

Kevin McCarthy

Chief Leadership Officer of On-Purpose Partners; author of "The On-Purpose Person" and "The On-Purpose Business" books; professional speaker on business, leadership, and purpose alignment.

Jun 11, 2026

4:31
So from your perspective, like what is purpose, you know, and how did you become interested in studying purpose as a field? Like, so how did you become an expert in this? And what is your definition of purpose? The word not on purpose that we just described, but the essence of the word purpose?
4:50
Yeah, well, the way I got interested in it, let me answer that first, is in the mid-80s, I went through a really severe business divorce with a business partner that I had.
5:02
And through the process of that, I then launched another new business as a real estate advisor.
5:11
And in the course of working with business owners, primarily mid to small business owners on their real estate needs, I began to recognize that they had to do their real estate needs.
5:23
I needed to understand their business.
5:24
Many of them didn't have business planning.
5:27
And the reason they didn't have business planning because they didn't do life planning.

23 MINS LATER

28:38
I'll over-explain myself because I hate hate hate being misunderstood so fashion isn't what if passion isn't what you love but what you hate i hate that i hate when people play small i hate when i play small like i hate this misunderstanding like that's not authentic and i hate misunderstanding so much

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