
Kevin McCarthy
Chief Leadership Officer of On-Purpose Partners; author of "The On-Purpose Person" and "The On-Purpose Business" books; professional speaker on business, leadership, and purpose alignment.
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Jun 11, 2026
What it Really Means To Be On-Purpose (Ep166)
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28:38

Betsy JordynHOST
So from your perspective, like what is purpose, you know, and how did you become interested in studying purpose as a field? Like, so how did you become an expert in this? And what is your definition of purpose? The word not on purpose that we just described, but the essence of the word purpose?

Kevin McCarthyGUEST
Yeah, well, the way I got interested in it, let me answer that first, is in the mid-80s, I went through a really severe business divorce with a business partner that I had.

Kevin McCarthyGUEST
And through the process of that, I then launched another new business as a real estate advisor.

Kevin McCarthyGUEST
And in the course of working with business owners, primarily mid to small business owners on their real estate needs, I began to recognize that they had to do their real estate needs.

Kevin McCarthyGUEST
And the reason they didn't have business planning because they didn't do life planning.
23 MINS LATER

Betsy JordynHOST
I'll over-explain myself because I hate hate hate being misunderstood so fashion isn't what if passion isn't what you love but what you hate i hate that i hate when people play small i hate when i play small like i hate this misunderstanding like that's not authentic and i hate misunderstanding so much