But what does that actually look like for an author who's trying to get noticed?

Let me give you just a simple example, and it just took off because here's the thing, Susan, you never know where this is going to take you.

And Jonathan Stanley is an author, and Jonathan was at a book signing, and it was at a local bookstore, and the typical kind of book signing at those is you'll get a few people coming up.

You might get a few questions, and I spoke with Jonathan and he says, "Yeah, you got a couple questions," including a person asking him where the bathroom was.

But then a little four-year-old girl came up and she started talking to him, and Jonathan engaged her, and she said, "Well, this is kind of nice.

I think I might wanna be an author when I grow up." Well, little did he know, her mom was videoing the whole thing.

The video she put out online went viral, and Jonathan now has become a wanted speaker.

Oh, talk more about that.