Yeah

...

so goodness know- knows what the total number is.

And I think the first thing I would say to any customer coming to us and, and as part of our service, as I was saying before, is that we provide free advice.

Uh, we've a team of four pharmacists here, including myself, and part of that is to help people navigate and make the right choices.

So it's, it's arm yourself with the right information and, and there's a way of doing that which we can go through, and make informed choices rather than what, you know, the, there is a kind of tendency to go to a shotgun approach.

"Ah, I'm gonna have 10, 12 supplements in my stack," as, as they say, "and it, it's bound to cover every symptom that I've got." And actually, we see a lot of overlap with that approach.

Exactly

Going back to the actual products that you produce, Kevin, I think it's important to point out to people the difference in some of the other products that are on the market at the moment which and this is the challenge for women isn't it particularly going through the menopause because if you hit on a few things on social media your algorithms will take over and they'll just repetitively come up so it is a massive challenge but i think if you could just explain to anybody listening the um you know about where you're you know the ingredients for your products where they're sourced and the fact that they're you know the difference between some products that are out there that have maybe have a synthetic ingredients in as well

so i think it's really important uh education is really fundamental here is how do you look at a label how do you look a product and figure out whether it's a good one and it's going to work and actually we don't talk about this a lot in the supplement industry but actually safety is equally important And a lot of it boils down to relationship, relationship between the company, the company and the customer, and how it communicates and how transparent is it in that communication, but also the relationship the company has with its suppliers.

Because we're buying from different ranges of suppliers and we generally don't buy from wholesalers.

And the reason for that is that a lot of indiscretions, shall we say, get covered up by wholesalers.

And when I say wholesaler, it'll be what we call a nutraceutical company that has a range of raw materials bought from multiple suppliers and wholesalers.

Often you get a range, if you, specific ingredient, ashwagandha is a classic example.

You've got a range of different ashwagandhas, some from China, some from India, some from other parts of the world, and you will never get sight of the actual manufacturer.

And I'm going to be a bit controversial and say, why do we need supplements? And, you know, unless someone has a deficiency in their nutrition, is it the case that actually if you have really good nutrition with a good broad range of natural ingredients and cut out your processed foods as much as possible and reduce your caffeine and alcohol, isn't that good enough?

And it was

written down.

I mean, it makes me sound really old.

I used to write in a book, ink, and there were no computers.

There was one computer downstairs, which was a massive machine and that was only a computer in the building.

And I think about it now, you know, I had three computers.

I had two mobile phones, one for personal and And so, you know, the average person is dealing with so much demons coming in that we are, it's no wonder we're disconnected from ourselves.

Then you end up with genius products like this, which never go out of fashion, as far as I'm concerned.