
Kevin Lefcoe
President of Lefcoe Development Company, a Virginia Beach commercial real estate firm, and co-guest of the Kesef & Kinyan Podcast with his son-in-law Michoel Brooke.
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Aug 30, 2026
Play Fair & Win Big: Building True Wealth (+ HUGE Announcement!) | Kesef & Kinyan Ep. 10
5:37
5:43
5:54
6:11
6:28
10:41

Michael BrookeHOST
He said it, so why won't you sign it? If he said it, why won't you sign it? And if he signed it, why

Kevin LefcoeGUEST
won't you do it? I want you to know that I learned that line from one of my first sales managers.

Kevin LefcoeGUEST
And, yeah, he said, if you said it, why don't you sign it? I also have a friend in business who, very wealthy guy, and when he goes to the bank to borrow money, the bank, and, you know, a lot of people would say, can I get this as a non-recourse loan? He doesn't say, I'm going to pay him back.

Kevin LefcoeGUEST
This particular guy, he'll sign your listing agreement, but I don't need to do anything but shake his hand because, ready? If you shake this guy's hand, it's a contract for sure, but the contract goes both ways.

Kevin LefcoeGUEST
So if you don't do what you're supposed to do in the contract of the shaking of the hand, he remembers that.

Michael BrookeHOST
What do you do to protect yourself out there? And do you think the people who made money after they played the game dirty feel good about themselves or it's eating them up inside?