Okay, so tell me, how did you get into marketing in the first place?

Yeah, so I don't have the conventional path.

I've always been interested in marketing, so I've always had a passion just for business in general.

I'm originally from Zimbabwe, so yeah, I'm not going to tell you my whole life story, but when I came to the UK...

When I came to the UK, you know, I was like 17, you know, teenager, moving on to an adult.

I didn't really know what I wanted to do with my life, to be honest.

So I just started like, you know, getting into music in my spare time.

She asked, which I'm going to ask you, because I just think it ties in so well with AI, is how are you leveraging AI workflows and processes for your teams?