Mm-hmm.

Nobody ever remembers what they did with that $1,000 bonus three years ago.

Nobody can tell you what they did with it.

But if they won that trip to the Riviera Maya in Canc- outside of Cancun in Mexico, and they were sw- sitting with the CEO having a margarita on, with their feet in the sand, they remember that for the rest of their lives.

And if we put that out there, and I say with all my incentive trips, everybody has to walk away from every event, every interaction saying, "Holy shit, that was awesome.

That was awesome." And if they can walk away from that, that's the incentive.

That's what next year we put out, "Next year we're going to Paris.

... and I would love for you to talk to us a little bit more about how you are making an impact locally as well.