
Kevin Coyle
American football coach
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OCT 5
Aug 12, 2026
Context Is Everything: The Secret to Better AI Design with Kevin Coyle, Drutek [95]
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Tim FlaggHOST
Um, so I'd love to understand how you define context in terms of what you're doing here within the design system, 'cause it feels like it's going to be much more than just those, uh, those kind of examples.

Kevin CoyleGUEST
Um, if you give Claude Code right now an instruction, and that instruction will s- will say, "Make me a beautiful website, um, for my hair salon," it will do that.

Kevin CoyleGUEST
And more than likely, because of the non-deterministic nature of the, of the LLM, you're going to get many different results.

Kevin CoyleGUEST
Now, there's, there was a big thing, and it probably is still a big thing, uh, a while ago, uh, where we had prompt engineers.

Kevin CoyleGUEST
And they would go, they would create these really audacious scripts where they would say, "You are a fun- you know, you're a fundamental, um, pr- you're a principal front-end engineer.
6 MINS LATER

Tim FlaggHOST
Um, is that the sort of thing you're, you're sort of talking about when you're, um, saying you're creating these component parts, you're, you're gonna make them available for people to, to use within a more kind of, uh, well, this, these design systems?