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Kevin Armstrong
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Oct 23, 2026
EP111 The Churn Hidden Inside Payment Adoption with Kevin Armstrong and Jay Stansell
J
8:23Jay StansellHOST
To get us going, could you introduce Bizoom to the audience? And then what was the Amazon Prime business problem that they were challenged with?
K
8:34Kevin ArmstrongGUEST
Bazoom is an account-to-account-based payment method used primarily in Spain, although it has been used occasionally in Portugal as well.
K
8:44Kevin ArmstrongGUEST
What it is, is an instant account movement of money that was created by a coalition of banks in Spain.
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8:58Kevin ArmstrongGUEST
At the time, that kind of facilitation of account-to-account-based transfer, the closest parallel we had in the States was something called Zelle.
K
9:12Kevin ArmstrongGUEST
has already stated in its protocol it would not be used beyond just peer-to-peer transactions.
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9:18Kevin ArmstrongGUEST
And so the concept, again, coming from a U.S.-centric company, of bringing on an instant payment method onto our e-commerce platform, let alone a subscription service with Prime, was novel.
K
9:34Kevin ArmstrongGUEST
It was at its frontier, and it had not been done before, especially in Spain with Bazoom.
19 MINS LATER
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29:10Jay StansellHOST
When it comes to metrics and your experience of payments, can I ask what's a metric that can look healthy, but it can also hide a problem that actually should be investigated a little bit further that you've come across?