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Kerttu Inkeroinen

Kerttu Inkeroinen

Chief Marketing Officer at Lucky Saint, alcohol-free beer brand; Forbes Top 50 CMO 2025; formerly CMO/Director at Union Hand-Roasted Coffee and Senior Brand Manager at Coca-Cola.

Jun 23, 2026

MontyHOST
3:18
So looking back, if you were to try and sort of contrast those two sets of experiences, what have those different environments taught you?
3:28
I think the first thing I'd probably say as I was thinking about this or have thought about a lot over the years, and lots of people have asked me the differences between the two, that it's not actually just, um, big corporate versus scale-up.
3:42
Um, because I think in big corporates you've also got a lot of different roles and brands and different style of businesses within them.
3:53
So I would say for example with Kimberly-Clark, so Kimberly-Clark brands like Kleenex, Andrex, um, Huggies, uh, all the sort of very thorough, um, blue chip FMCG brands.
4:07
Um, and there I really got this thrilling into commerciality.
4:12
So I was also, uh, working as a account manager, so in the sales role, uh, for Tesco account and then brand marketing roles.
4:20
And I went through their graduate training program, so you change different roles.

51 MINS LATER

MontyHOST
55:51
Um, so as a closing question, if you could leave everyone here with one piece of career advice, uh, what would it be, um, to, to the

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