Kerry, how do you help people get clear on- ... their company standards and nail those three questions that help them define their core focus.

So company standards is a really interesting one because we, as you said, it's very similar to values, and every- everyone when they first start going through this process has aspirational company standards, so where they would like the business to be and how they would like to be operating, which is fantastic.

Yet right now, I ask that question, "So if I walked into your business now, would I see these things actually happening? Would I hear the, uh, the language? Would I be able to see the, the integrity or the neatness or the fun?" You know, what would I s- what I actually see, so I can walk into your business and go, "I can see your company's standards.

I can hear your company's standards.

I can feel your company's standards." So once we've sort of had that conversation, it's like, "Well, this is where we'd like to be, which is great, so that helps us in the terms of the planning.

Let's go back to where we're at right now," and this actually sets the expectations for all team members, for contractors, for anyone that steps into your business, "This is how we expect you to conduct yourself.

This is the language we expect you to use.

What makes you feel proud about the impact that coaching and accountability can have on people's success?