And what immersive experiences are you offering that bring out a taste of place?

So one of the new things, well I guess the newest thing that we've done recently, is our Steveston Spot Prawn and Seafood Celebration.

This would be, I guess, our fifth year in market, which has just finished actually last week.

So within the Spot Prawn and Seafood Celebration, we celebrate our local fishers from Steveston and their catch, mainly being the spot prawn as it's kind of around that spot prawn season.

So we work with our local restaurants to do a dine about promotion where we have the restaurants go and purchase their seafood direct from the fishers in Steveston, and then they have those special dishes throughout the four-week period.

And that's throughout all of Richmond, not just within Steveston Village.

We also have a Spot Prawn Day, and during that day we have culinary demonstrations on the wharf.

Can you share an example of a partnership or collaboration that has been successful for you?