Okay.

The first one is don't show up and throw up.

I don't care if you're calling or you are on LinkedIn or you are sending an email, or even if you're doing a lead generation campaign to a whole group of people, don't talk only about yourself.

That's the very top one.

Along with that, because we teach email prospecting and I talk about how all the email dos and don'ts, the second one that's a don't is don't ramble on in your emails.

Don't write an email that tries to have an entire sales conversation, and don't do the same thing in LinkedIn.

Keep it brief and save all that great information for when you actually have a conversation.

[laughs]