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Kendall Peterson

Kendall Peterson

CEO and founder of Elemental Strategies, a Miami-based executive coaching and organizational transformation firm; author of "The Essential Elements: The 7 Things Every Successful Organization Does".

Jun 24, 2026

20:51
like the one area that people would have the hardest time with, right? Is structure, like they might be just doing things now that we have AI, now that we have like other ways of doing things more efficiently, you still might not wanna get rid of aunt Betty because she's great at customer service, even if you could have AI answering it much faster and clearer and confidently, you know, so how does the systems come into play as an element?
21:23
Yeah, great question, Melissa.
21:24
So systems can be a little misleading by calling it systems.
21:30
It's technically accurate, but most people tend to think of software, right? Oh, I have to have systems.
21:36
That's what all healthy companies do.
21:37
So I better bring AI into my company or I better bring some software tool.
21:41
What I'm really talking about there is when I refer to systems, I'm referring to ways of work.

6 MINS LATER

27:58
So how does that come into play?

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