I mean, was that just to push people into a decision-making and, um, you know, get them off the fence? Um, and I guess y- were you sort of foreshadowing that sort of displacement, uh, through that?

Let me, let me maybe answer first about why, why pose things as a binary.

It's a coaching technique.

[laughs] Uh, forced choice exercises are rare, like rare in practice, but very useful in really surfacing the underlying real beliefs and forcing and, and mi- and mimicking, or, or, or modeling is probably a better, better word to use, prioritization.

Ruthless prioritization.

Honest, ruthless prioritization.

So being able to simply add more skills, I mean, you...

It's like, "What are those three things I need to know? What do you need my decision on?" So are you seeing artifacts or behaviors, uh, product managers are clinging to?

And then what's been your best finish?

Nice.

Um, so we learned earlier on that we needed to be more than a dry cleaner and truly be about community, and that sounds super dialogue loopy, right? Like, we, we, we get onto the buzzwords, authenticity, transparency, community, pull up for the culture.

But you gotta really back that up, and we learned that, uh, we talked about it for a while.

We did the bare minimum.

Uh, and then the pandemic hit, and it really forced us to really figure out who we were as operators or who we were not gonna be 'cause we really thought we were going down.

So we con- we committed at that point to go down with a massive flame and turn this entire operation into a philanthropic bubble.

Okay